Best AI visibility tracking and optimisation tools in 2026
Seven tools compared on coverage, intelligence, optimisation and value. We build one of them, so instead of ranking ourselves #1 we name a winner per category and tell you honestly where each competitor beats us.
Last checked 9 October 2026
Why this list exists (and how we made it)
Every vendor in this category, including us, claims to be the best. That is not useful. What is useful: publicly verifiable pricing, engine coverage and feature lists, compared in one table. Everything below is based on public information from each vendor's website and docs as of 9 October 2026. These tools evolve quickly and inaccuracies can occur; if you spot one, let us know and we will fix it.
There is no single #1. The right tool depends on your budget, team and how many AI engines you care about, so we name a winner per category instead.
Broadest coverage for the price
12 AI engines from US$29 a month, including DeepSeek, Mistral, Qwen and Llama. Other entry plans track 3 to 4 engines, or start at US$295 for 11.
Enterprise buying
Suits large brands buying through a sales team. 7-day trial, then custom Enterprise pricing, up to 9 engines.
Already on Semrush
Makes sense if your team already works in Semrush. AI Visibility starts at US$99 a month per domain, covering 4 engines.
Feature by feature
Seven AI visibility tools, compared by what they actually include.
Last checked 9 October 2026. Competitor data is based on the linked pricing pages. These tools evolve quickly and inaccuracies can occur. If you spot one, let us know or check the tool's website directly.
| Feature | Diploria | Peec AI | Otterly | Profound | Semrush AI Toolkit | Scrunch | AthenaHQ |
|---|---|---|---|---|---|---|---|
| Track | |||||||
| AI engines tracked | 12 on paid plans; 3 Memory engines on Free | 3 models at a time on standard plans | 4 core engines; Claude, Gemini and Google AI Mode are add-ons | 3 engines in trial; up to 9 on Enterprise | Included (Base: ChatGPT, Google AI, Gemini, Perplexity) | 4 engines on Core; 9 on Enterprise | 11 models on Starter, including DeepSeek and Mistral |
| Memory and Live modesMemory means the model answers from what it already learned, with no web search. Live means the engine searches the web first. Live answers can include citations when the engine provides them. Competitors do not publish an equivalent split. | 8 Memory-capable; 11 Live-capable on paid plans; Qwen is Memory-only | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified |
| Entry paid plan (USD, monthly) | $29/month (Starter) | $95/month; Starter, billed monthly | $29/month; Lite; API, MCP and Agent Analytics on Standard and above | Custom Enterprise pricing; Free 7-day trial; no current public $99 or $399 self-serve plan | $99/month per domain; AI Visibility Base; Semrush One Starter is $199/month | $250/month; Core, billed monthly | $295/month; Starter; free Essential tier also listed |
| Prompt or response allowance | 1,500 Starter credits or 10,000 Pro credits/month; no fixed prompt allowance | 50 prompts on Starter | 15 search terms on Lite, tracked across engines and countries; not divided per engine | 50 unique prompts daily for 7 days in trial; custom Enterprise allocation | 25 prompts Base; 50 on Semrush One Starter | 125 unique prompts and 5,000 responses/month on Core | 3,600 response credits/month on Starter; one credit per AI response |
| Polling frequency | Free: Monthly, Manual. Starter: Weekly, Monthly, Manual. Pro and above: Daily, Weekly, Monthly, Custom, Manual. | Daily | Daily | Daily | Daily | Not verified | Not verified |
| Team members | Free and Starter 1; Pro 3; Advanced and Enterprise unlimited | Unlimited | Unlimited | Unlimited | Add-on (1 user; extra from $45/month) | 5 licences on Core | Included (unlimited, all plans) |
| Markets per brand | Free 1; Starter 1; Pro 10; Advanced and Enterprise unlimited | Included (1 Starter; 3 Pro and Advanced; unlimited Enterprise) | 50+ country options | 1 region in trial; custom on Enterprise | Not verified | 1 country on Core; unlimited on Enterprise | Enterprise only (single region Starter) |
| Free access | Included (Free plan and instant check) | Included (free trial) | Included (free trial) | Included (7-day trial) | Included (free plan and trial) | Included (7-day trial) | Included (Essential tier) |
| DeepSeek and Mistral coverage | Included (paid plans) | Enterprise only (API models) | Not verified | DeepSeek: Enterprise only; Mistral: Not verified | Not verified | Not verified | Included (Starter) |
| Analyse | |||||||
| Visibility and share of voice | Included | Included | Included | Included | Included (Base) | Not verified | Included |
| Sentiment analysis | Included | Included | Included | Included | Included (Base) | Included (Core) | Included (Starter) |
| Citation and source tracking | Included (citation availability varies by engine and mode) | Included | Included | Included | Included (Base) | Included (Core) | Included (all plans) |
| Competitor benchmarking | Included (Starter and above) | Included (unlimited) | Included | Included | Included (Base) | Included (5 on Core) | Included (unlimited) |
| Tag and intent analytics | Included | Included | Included | Not verified | Included (Base) | Included (Core) | Included (Starter) |
| AI referral traffic (GA4) | Included (Pro, Advanced and Enterprise) | Included (all plans) | Not verified | Included | Not verified | Not verified | Included (Starter) |
| Agent traffic analytics | Included (Pro, Advanced and Enterprise); Pro: 1 tracked brand; Advanced and Enterprise: all tracked brands | Included | Included (Standard and above) | Included (trial and Enterprise) | Not verified | Included (Core and Enterprise) | Not verified |
| Agent traffic limits | 90-day raw event retention; up to 500 events in the filtered feed; AI insights cost 2 credits. No separate monthly event quota is currently enforced. | 4M Starter, 10M Pro, 25M Advanced bot visits | Standard: 200,000 events/month; Premium: 1,000,000 events/month; Enterprise: custom | Event cap not stated | Not verified | Not verified | Not verified |
| Real-user prompt volume dataset | Not offered | Not verified (demand score 1 to 5, not volumes) | Not verified | Included (5 searches trial; custom Enterprise) | Not verified | Not verified | Included (volume estimates, Starter) |
| Optimise | |||||||
| Page scanner and readiness checklist | Included (Pro, Advanced and Enterprise) | Not verified | Included (GEO audit, 1,000 URLs/month Lite) | Not verified | Included (Base) | Included (5 audits/month Core) | Not verified |
| Content recommendations | Included (Pro, Advanced and Enterprise) | Included | Included (3 a week Lite; unlimited Standard+) | Included (limited in trial) | Included (Base) | Included (Core) | Included |
| llms.txt generator and robots.txt diff | Included (Pro, Advanced and Enterprise) | Included (robots.txt audit; llms.txt not stated) | Not verified | Not verified | Not verified | Not verified | Included (Starter) |
| Consistency and Brand Facts | Included (Pro, Advanced and Enterprise) | Included (5 facts Starter to unlimited) | Not verified | Included (FactCheck) | Not verified | Not verified | Enterprise only |
| Other features | |||||||
| API access | Included (Pro, Advanced and Enterprise) | Included (Pro and above) | Included (Standard and above) | Enterprise only | Included (Semrush One Advanced and Enterprise) | Enterprise only | Add-on (Starter); Included (Enterprise) |
| MCP access | Included (Pro, Advanced and Enterprise) | Included | Included (Standard and above) | Included (hosted server; plan not stated) | Included (all Semrush One plans; AI data scope not stated) | Enterprise only | Not verified |
| Looker Studio integration | Included (Pro, Advanced and Enterprise) | Included (Advanced+) | Included (Standard+) | Not verified | Included (Semrush One Pro+) | Enterprise only | Not verified |
| PDF report export | Included (Pro, Advanced and Enterprise) | Not verified | Not verified | Not verified | Included (Base) | Not verified | Not verified |
| Head-to-head comparison | That's us | Diploria vs Peec AI | Diploria vs Otterly | Diploria vs Profound | Diploria vs Semrush AI Toolkit | Diploria vs Scrunch | Diploria vs AthenaHQ |
| Agency features | |||||||
| Multi-brand workspace | Included (Advanced and Enterprise); 3 brands included on Advanced, then paid additional brands | Included (1 project Starter; more on higher plans) | Included (unlimited Standard+) | Add-on ($399/month per client workspace) | Not verified | Enterprise only | Not verified |
| White-label PDF reports | Included (Pro, Advanced and Enterprise) | Not verified | Not verified | Not verified | Add-on ($20/month) | Not verified | Not verified |
| Shared brand access | Included; permissions and spending access are configured separately | Included (agency plans) | Not verified | Not verified | Included (viewer or editor) | Not verified | Included (role-based) |
Included: available on the stated plan. Add-on: extra cost. Enterprise only: custom tier. Not offered: confirmed unavailable. Not verified: the checked source did not establish availability. It does not mean absent.
[MCP] MCP (Model Context Protocol) is an open standard that lets AI tools like Claude Desktop, Cursor, Windsurf, and Zed call external data sources as native tool actions. The diploria-mcp package connects these tools directly to your Diploria visibility data. Available on Pro and above.
Diploria sells credits, not a fixed number of prompts. Pro includes 10,000 credits. Query cost depends on the engine, mode, market count and polling frequency. Top-ups do not unlock plan features or increase market limits.
Otterly's allowance is per search term across engines and countries. Scrunch Core includes 125 unique prompts plus a separate 5,000-response monthly budget. Neither allowance should be divided by engine count.
Semrush AI Visibility Base starts at US$99/month per domain; Semrush One Starter is a separate US$199/month bundle. MCP is included on all Semrush One plans, but its AI data scope is not stated.
Sources, last checked 9 October 2026: Profound pricing · Profound: Answer Engine Insights · Peec AI pricing · Peec AI: Agency pricing · Otterly pricing · Scrunch pricing · Semrush AI Toolkit pricing · Semrush AI Toolkit: Semrush One pricing · AthenaHQ pricing
Last checked 9 October 2026. Confirm current allowances with the vendor before purchasing.
Profound
Teams evaluating a custom Enterprise tracking and marketing workflow
Profound currently offers a free trial and a custom-priced Enterprise plan. The trial tracks 50 unique prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews. Enterprise supports up to 9 answer engines, API access and a negotiated tracking allocation.
Compare the billing units as well as the price. Unique prompts, collected responses and Diploria credits are different allowances. A credit top-up increases query capacity, not engine, market, team or feature entitlements.
Teams evaluating a custom Enterprise tracking and marketing workflow
Custom Enterprise pricing (Free 7-day trial; no current public $99 or $399 self-serve plan). Coverage: 3 engines in trial; up to 9 on Enterprise.
Profound lists prompt-volume data and marketing-agent workflows alongside monitoring. Diploria does not provide a licensed real-user conversation dataset.
Peec AI
Teams prioritising daily monitoring and unlimited users on their entry plan
Peec AI Starter starts at $95/month with 50 prompts, daily tracking, 3 selected models, one market and unlimited users. API access is included on Pro and above, Looker Studio on Advanced and above, and MCP and agent analytics are included. Unchecked feature details are marked Not verified, not treated as absent.
Compare the billing units as well as the price. Unique prompts, collected responses and Diploria credits are different allowances. A credit top-up increases query capacity, not engine, market, team or feature entitlements.
Teams prioritising daily monitoring and unlimited users on their entry plan
$95/month (Starter, billed monthly). Coverage: 3 models at a time on standard plans.
Unlimited users and daily polling are listed on Peec's entry plan. Diploria Starter has one team member and weekly, monthly or manual polling.
Otterly
Marketers wanting daily tracking, unlimited users and preset country options
Otterly Lite starts at $29/month for 15 search terms with daily tracking across 4 core engines and multi-country support. Claude, Gemini and Google AI Mode are extra add-ons. Standard and Premium include API access, MCP and Agent Analytics, with published request and event allowances.
Compare the billing units as well as the price. Unique prompts, collected responses and Diploria credits are different allowances. A credit top-up increases query capacity, not engine, market, team or feature entitlements.
Marketers wanting daily tracking, unlimited users and preset country options
$29/month (Lite; API, MCP and Agent Analytics on Standard and above). Coverage: 4 core engines; Claude, Gemini and Google AI Mode are add-ons.
Otterly includes daily tracking, unlimited team members and 50+ country options on Lite. Its 15-search-term allowance must not be divided by the number of engines or countries.
Scrunch
Teams combining AI monitoring with website and agent-experience workflows
Scrunch Core starts at $250/month with 125 unique prompts, 5,000 monthly responses, one country and five licences. Its 4 Core engines are ChatGPT, Perplexity, Google AI Overviews and Copilot. Agent and bot traffic tracking is included; API and MCP access are listed on Enterprise.
Compare the billing units as well as the price. Unique prompts, collected responses and Diploria credits are different allowances. A credit top-up increases query capacity, not engine, market, team or feature entitlements.
Teams combining AI monitoring with website and agent-experience workflows
$250/month (Core, billed monthly). Coverage: 4 engines on Core; 9 on Enterprise.
Scrunch includes five Core licences and a separate 5,000-response monthly budget. Its 125 unique prompts remain 125, not approximately 31 after dividing by four engines.
Semrush AI Toolkit
Teams that want SEO and AI visibility within their existing Semrush workflow
Semrush AI Visibility Base starts at $99/month per domain, covering ChatGPT, Google AI, Gemini and Perplexity with 25 prompts. Semrush One Starter is a separate $199/month bundle with 50 prompts. API access is included on Semrush One Advanced and Enterprise; MCP is included on all Semrush One plans, but its AI data scope is not stated. Agent traffic analytics remain Not verified.
Compare the billing units as well as the price. Unique prompts, collected responses and Diploria credits are different allowances. A credit top-up increases query capacity, not engine, market, team or feature entitlements.
Teams that want SEO and AI visibility within their existing Semrush workflow
$99/month per domain (AI Visibility Base; Semrush One Starter is $199/month). Coverage: Included (Base: ChatGPT, Google AI, Gemini, Perplexity).
Semrush combines traditional SEO and AI visibility in one suite. Compare bundle pricing separately from any standalone AI Toolkit offer.
AthenaHQ
Teams evaluating guided GEO workflows and a response-credit allocation
AthenaHQ lists a free Essential tier and a $295/month Starter plan with 3,600 response credits and visibility across 11 models, including DeepSeek and Mistral. API access is a paid add-on on Starter and included on Enterprise. MCP and agent-traffic eligibility were not verified from the checked pricing page.
Compare the billing units as well as the price. Unique prompts, collected responses and Diploria credits are different allowances. A credit top-up increases query capacity, not engine, market, team or feature entitlements.
Teams evaluating guided GEO workflows and a response-credit allocation
$295/month (Starter; free Essential tier also listed). Coverage: 11 models on Starter, including DeepSeek and Mistral.
AthenaHQ lists broader model coverage than the old consumer-engine-only description. API availability must be labelled as a paid Starter add-on or included Enterprise access.
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