Best AI visibility tracking and optimization tools in 2026
Seven tools measured on coverage, intelligence, optimization and value. We build one of them, so instead of ranking ourselves #1 we name a winner per category and tell you honestly where each competitor beats us.
Last updated: August 18, 2026
Why this list exists (and how we made it)
Every vendor in this category, including us, claims to be the best. That is not useful. What is useful: publicly verifiable pricing, engine coverage and feature lists, compared in one table. Everything below is based on public information from each vendor's website and docs as of August 18, 2026. These tools evolve quickly and inaccuracies can occur; if you spot one, let us know and we will fix it.
There is no single #1. The right tool depends on your budget, team and how many AI surfaces you care about, so we name a winner per category instead.
Category winners at a glance
The only tool tracking all 11 major AI surfaces, including open-weight models, on every plan.
Page scanner, readiness checklist, content recommendations, llms.txt generator and robots diff, shipped, not beta.
$29/mo with full surface coverage and roughly 6x the prompt capacity of the same-priced alternative.
Multi-brand management, white-label PDF reports and Google Data Studio integration built in.
Real-user prompt volume data and an enterprise feature set that justifies enterprise pricing.
If your whole workflow already lives in Semrush, one login for SEO plus AI visibility is hard to beat.
Summary comparison
Entry pricing, coverage and best-fit buyer for each tool.
Competitor data based on publicly available information, accurate as of August 18, 2026. Spotted an inaccuracy? Let us know or check the tool's website directly.
| Tool | Entry price | Coverage | Best for | Head-to-head |
|---|---|---|---|---|
| Diploria | $29/mo | All 11 AI surfaces | Agencies, brands and anyone wanting full coverage plus optimization | That's us |
| Profound | $99/mo | 1 to 3 engines on self-serve plans; more on Enterprise | Large enterprises with dedicated AI search budgets | Diploria vs Profound |
| Peec AI | $95/mo | 3 engines at a time on standard plans | Teams that want a simple tracker with unlimited seats | Diploria vs Peec AI |
| Otterly | $29/mo | 4 core engines | Solo marketers who want a simple, cheap monitor | Diploria vs Otterly |
| Scrunch | $250/mo | 4 engines on entry; more on Enterprise | Mid-market teams that think in buyer personas and journeys | Diploria vs Scrunch |
| Semrush AI Toolkit | $99/mo per domain | 5+ engines | Large SEO teams already living inside Semrush | Diploria vs Semrush AI Toolkit |
| AthenaHQ | ~$295/mo | Major consumer engines (ChatGPT, Perplexity, Gemini and others) | Teams that want managed GEO guidance alongside tracking | Diploria vs AthenaHQ |
[1] Profound at $99/mo tracks ChatGPT only. Multi-engine starts at $399/mo, and full coverage is custom Enterprise pricing (commonly $2,000+).
[2] Semrush AI Toolkit is $99 per domain with 1 seat and 25 prompts; each extra seat or domain is $99.
[3] AthenaHQ's publicly listed starting price at the time of writing; confirm current tiers on their website.
Profound
The enterprise heavyweight of AI search analytics.
Profound is arguably the best-known name in enterprise AI search analytics, with strong citation analysis and a unique prompt-volume dataset. Its self-serve tiers are narrow though: $99/mo covers ChatGPT only, and broad engine coverage means Enterprise pricing that commonly runs well past $2,000/mo.
If you have an enterprise budget and want prompt volume data, Profound earns its reputation. If you want wide engine coverage plus optimization tooling at self-serve prices, that is where Diploria wins.
Large enterprises with dedicated AI search budgets
$99/mo (ChatGPT only; multi-engine from $399/mo, full coverage is custom Enterprise pricing). Coverage: 1 to 3 engines on self-serve plans; more on Enterprise.
Real-user prompt volume data. Profound licenses conversation datasets that show how often people actually ask a given prompt, which Diploria does not offer.
Peec AI
A clean, focused visibility tracker popular with European teams.
Peec AI has built a loyal following with a clean interface and straightforward share-of-voice tracking. Its entry plan is $95/mo for 50 prompts across 3 engines at a time, with unlimited team seats included, which is genuinely generous.
Where it thins out is breadth and action: no open-weight model coverage, no GA4 referral integration, and optimization features still in beta. Diploria's $29 entry plan covers all 11 surfaces and includes the optimization toolkit.
Teams that want a simple tracker with unlimited seats
$95/mo (3 engines at a time; wider coverage on Enterprise). Coverage: 3 engines at a time on standard plans.
Unlimited team seats on its entry plan. Peec includes unlimited users from day one, where Diploria's Pro plan includes 3 seats (Advanced is unlimited).
Otterly
The lightweight entry point for AI search monitoring.
Otterly.AI deserves credit for making AI search monitoring accessible: $29/mo, a friendly interface, and 50+ locations to check from. For a solo marketer who wants a lightweight monitor, it is a fine starting point.
The constraint is capacity and depth. 15 prompts consumed per engine runs out fast, Claude and Grok are not covered, and there is no optimization tooling beyond basic suggestions. Diploria at the same price is simply a bigger toolbox.
Solo marketers who want a simple, cheap monitor
$29/mo (15 prompts, consumed per engine). Coverage: 4 core engines.
Pre-configured location coverage. Otterly ships 50+ ready-made country/locale options at entry level, a genuinely quick way to run multi-country checks.
Scrunch
Customer-journey-centric AI visibility for mid-market teams.
Scrunch AI approaches the space from a customer-journey angle: which personas encounter your brand at which stage, and what the AI says at each step. It also tracks agent traffic, and its journey framing is genuinely differentiated.
The trade is price and coverage: $250/mo for what works out to roughly 31 unique prompts across 4 engines, with optimization features still in beta. Diploria delivers wider coverage and shipped optimization tooling from $29.
Mid-market teams that think in buyer personas and journeys
$250/mo (125 prompts consumed per engine (~31 unique across 4 engines)). Coverage: 4 engines on entry; more on Enterprise.
Persona and customer-journey modelling. Scrunch's framing of AI visibility around buyer journeys and personas is more developed than Diploria's intent tagging.
Semrush AI Toolkit
AI visibility bolted onto the biggest name in SEO software.
The Semrush AI Toolkit is the sensible choice for large SEO teams that already live in Semrush: one login, familiar reporting, and AI visibility data next to rank tracking. For that buyer it may be all that is needed.
As a standalone AI visibility product it is thin: $99 per domain buys 25 prompts and one seat, with each additional seat or domain another $99. Diploria's dedicated focus shows in surface coverage, prompt capacity and AI-specific optimization.
Large SEO teams already living inside Semrush
$99/mo per domain (1 domain, 1 seat, 25 prompts; extra seats/domains $99 each). Coverage: 5+ engines.
Ecosystem integration for large SEO teams. If your team already runs keyword research, backlinks and content in Semrush, having AI visibility in the same login is a real workflow win.
AthenaHQ
GEO-focused platform from a team with Google search DNA.
AthenaHQ comes at generative engine optimization with a strong pedigree and a guided approach: tracking plus prescriptive GEO recommendations. Teams that want more hand-holding around strategy will find that valuable.
It is positioned above Diploria on price, with a publicly listed starting point around $295/mo, and it does not target the agency/multi-brand use case. For self-serve breadth across all 11 surfaces at self-serve pricing, Diploria is the stronger value.
Teams that want managed GEO guidance alongside tracking
~$295/mo (Publicly listed starting price; confirm current tiers on their site). Coverage: Major consumer engines (ChatGPT, Perplexity, Gemini and others).
Hands-on GEO strategy pedigree. AthenaHQ leans into guided, almost consultative generative engine optimization, and its founding team's search background shows in that guidance.
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