Competitive Intelligence

See who AI recommends in your category

When someone asks AI for the best in your space, who gets named? Diploria tracks your share of voice against the competitors you choose, on the exact same questions, across eight AI surfaces.

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An AI answer to a best category tools question, with several competitor names highlighted and the user's brand missing, captioned this is the question that matters.

AI gives one answer. Make sure you are in it

Search used to return ten links, and you could rank somewhere on the page. AI returns a short list of names, and everyone else is invisible. If a competitor is named where you are not, you are not losing a ranking, you are losing the recommendation. The first step to fixing that is knowing exactly where you stand.

Measure your share of voice

Diploria asks the same buyer questions across every engine and measures how often you are mentioned versus your competitors. Your share of voice is calculated per engine, on identical prompts, so the comparison is fair and repeatable.

Share of voice shown as stacked bars per engine, your brand versus three competitors.
A competitor benchmarking table, rows for each brand, columns for mention rate, average rank, and sentiment, per engine.

Benchmark every competitor side by side

See your tracked competitors lined up on the metrics that decide the recommendation: mention rate, average rank within the answer, and sentiment. The differences make the priorities obvious, which competitor to worry about, on which engine, and where you are already ahead.

Map the whole field at a glance

Diploria plots every brand on a single chart by visibility against average rank, so you can see the leaders, the challengers, and where you sit in seconds. It is the slide your strategists and your clients understand immediately.

The competitor scatter chart, visibility score on one axis, average rank on the other, each brand a labeled dot.
A ranked list of the domains most cited across your category, with a marker showing which competitor each source tends to favor.

See the sources your competitors win on

For every answer, Diploria captures the URLs the engine cited. So when a competitor is named and you are not, you can see exactly which pages and domains the AI leaned on. That turns a vague problem into a target list: the specific sources you need presence in to compete.

Compare by engine and by market

Visibility is not uniform. You might dominate Perplexity and be invisible in ChatGPT, or lead in one city and trail in another. Diploria breaks results down by engine and by market, so you can see precisely where the gaps are instead of guessing from an average. Want to explore Diploria's full eight AI surfaces?

An engine-by-engine breakdown beside a two-market comparison for the same brand.

Built for strategists, founders, and agencies

Marketing and product marketing teams use Diploria to track the competitive set in AI and decide where to push. Founders use it to see how they stack up. Agencies use the share of voice charts and competitor maps as pitch material that wins new business. Ready to find and fix the gaps? Or see how AI describes you in the first place.

FAQs

Frequently asked questions

AI competitor analysis is tracking how often, and how favorably, AI assistants mention your competitors versus you when people ask about your category. Diploria measures this as share of voice on identical prompts across eight AI surfaces.

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