Competitive Intelligence

See who AI recommends in your category

When someone asks AI for the best in your space, who gets named? Diploria tracks your share of voice against the competitors you choose, on the exact same questions, across 12 AI engines.

Top 5 Competitors report comparing average citation position across ChatGPT, Claude, Gemini, Perplexity, and Grok.

AI gives one answer. Make sure you are in it

Search used to return ten links, and you could rank somewhere on the page. AI returns a short list of names, and everyone else is invisible. If a competitor is named where you are not, you are not losing a ranking, you are losing the recommendation. The first step to fixing that is knowing exactly where you stand.

Measure your share of voice

Diploria asks the same buyer questions across every engine and measures how often you are mentioned versus your competitors. Your share of voice is calculated per engine, on identical prompts, so the comparison is fair and repeatable.

Share of voice trend chart comparing the brand with named and organic competitors over time.
Competitors table comparing tracked and AI-detected brands by share of voice, position, visibility, mentions, and actions.

Benchmark every competitor side by side

See your tracked competitors lined up on the metrics that decide the recommendation: mention rate, average rank within the answer, and sentiment. The differences make the priorities obvious, which competitor to worry about, on which engine, and where you are already ahead.

Map the whole field at a glance

Diploria plots every brand on a single chart by visibility against average rank, so you can see the leaders, the challengers, and where you sit in seconds. It is the slide your strategists and your clients understand immediately.

Competitor Landscape chart mapping brands by share of voice and average mention position.
Domains report showing competitor source domains, site types, engines, source counts, citations, and brand presence.

See the sources your competitors win on

For every answer, Diploria captures the URLs the engine cited. So when a competitor is named and you are not, you can see exactly which pages and domains the AI leaned on. That turns a vague problem into a target list: the specific sources you need presence in to compete.

See the prompts you are losing

Prompt Gaps shows every question where a competitor appears and you do not. Prompt-level wins and losses show, question by question, who the engine picks. Cited-domain overlap shows the sources feeding your competitors' mentions that never mention you, which is your PR and placement target list.

Compare by engine and by market

Visibility is not uniform. You might dominate Perplexity and be invisible in ChatGPT, or lead in one city and trail in another. Diploria breaks results down by engine and by market, so you can see precisely where the gaps are instead of guessing from an average. Want to explore Diploria's full 12 AI engines?

AI Engine Visibility Score breakdown showing visibility, mentions, and cited competitors for each engine.

Built for strategists, founders, and agencies

Marketing and product marketing teams use Diploria to track the competitive set in AI and decide where to push. Founders use it to see how they stack up. Agencies use the share of voice charts and competitor maps as pitch material that wins new business. Ready to find and fix the gaps? Or see how AI describes you in the first place.

FAQs

Frequently asked questions

AI competitor analysis is tracking how often, and how favorably, AI assistants mention your competitors versus you when people ask about your category. Diploria measures this as share of voice on identical prompts across 12 AI engines.

Curious how we stack up? See how Diploria compares.

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