Brand Monitoring

Know exactly what AI says about your brand

Your brand has a reputation inside ChatGPT, Gemini, Perplexity, and Google's AI answers that never shows up in your analytics. Diploria shows you what each assistant says about you, whether it is accurate, and how that is changing over time.

The same question answered by ChatGPT and Gemini side by side, with the brand mention and description highlighted in each answer.

Your customers ask AI about you before they reach your site

People now ask AI assistants for recommendations before they ever type your name into Google. The summary they get back, who is named, how you are described, what is left out, quietly shapes the decision. The problem is simple: that answer is invisible to you, and you cannot manage what you cannot see.

See how every AI describes your brand

Diploria runs your prompts against eight AI surfaces and reads the full answer each one gives. For any prompt you can open the complete response and see whether your brand was mentioned, where it appeared, how it was described, and which sources the answer was built from.

  • Eight surfaces covered: ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews, and Google AI Mode
  • Brand mention detection that finds you in every response
  • A prompt-level drilldown with the full answer, your rank, sentiment, and citations
Prompt drilldown view: the full AI answer with the brand mention highlighted, alongside a panel showing mention status, rank, sentiment, and cited sources.
Sentiment trend chart with one line per AI engine over several weeks, showing a clear drop on one engine.

Track sentiment, not just whether you appear

Being mentioned is only half the story. Diploria reads the tone of every answer and labels it recommended, neutral, or negative, then trends it over time for each engine, so you can see at a glance whether AI is warming to your brand or cooling on it. If a judgment looks wrong, you can override it manually.

Understand what AI knows versus what it finds

Diploria can ask each assistant two different ways. Memory shows what the model already knows about your brand from training. Live makes it search the web first, then answer. The gap between the two is one of the most useful things you can see: it tells you whether your reputation is baked into the model or depends on what it finds in the moment.

A single prompt shown twice, memory result and live result side by side, each giving the brand different treatment.
Alias settings consolidating three spelling variants of the brand name into one unified mention total.

Catch the misspellings and alternate names

Brands get written a dozen ways. Diploria lets you define your aliases and common misspellings so every variant rolls up into a single, accurate mention count, rather than scattering your visibility across spellings the AI happened to use.

One score to watch, trended over time

The Visibility Score combines your mention rate and sentiment into a single number from 0 to 100, averaged across your prompts, engines, and markets, and tracked over time. It is the one metric you can put in front of a CMO to answer "how are we doing in AI?" in a single glance.

Visibility Score shown as a large number beside a twelve week trend line.

Built for the people who own the brand

Brand and marketing managers use Diploria to see and protect how AI represents them. Comms leads use it to catch problems early. Anyone responsible for brand perception finally gets a window into the channel that is shaping it. Want to see how you stack up against competitors? Visit our Competitive Intelligence page, or find out how to manage your reputation across AI.

FAQs

Frequently asked questions

AI brand monitoring is the practice of tracking how AI assistants like ChatGPT and Gemini mention and describe your brand when people ask about you or your category. Diploria does this across eight AI surfaces and stores every answer.

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