Platform Features

Everything you need to win in AI search

Diploria is the only platform that tracks your brand across all 11 major AI surfaces and then tells you how to fix what it finds. Real API calls and stored responses, never estimates.

Track

Real-time visibility across every major AI engine

Know the moment your brand appears, or disappears, in AI answers. Live API calls, stored responses, never estimates.

Multi-engine polling
Simultaneous queries to ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Mistral, Llama, Microsoft Copilot, Google AI Overviews and Google AI Mode through live APIs.
Custom prompt library
Build branded and non-branded prompts tailored to your industry and audience.
Scheduled polling
Daily, weekly, monthly or on-demand. Always have fresh visibility data on hand.
Mention detection
Precise brand detection with full context snippets from each AI response.
Share of voice
See your mention rate relative to competitors across all engines at once.
Historical trending
Track visibility changes over time with a complete poll-by-poll history.
Memory vs Live
Flag whether each response was served from model memory or a live retrieval, so you know if fresh content is being surfaced.
Citation source tracking
See which URLs AI engines cite in your category, whether your domain made the list, and which publications you need to earn your way into.
AI referral traffic (GA4)
Connect Google Analytics 4 to see real sessions arriving from ChatGPT, Perplexity, Claude, Gemini, and 15+ other AI sources, right next to your visibility score.
Agent Traffic
Detect every AI crawler hitting your site in real time. Install the Cloudflare Worker, Netlify edge function, or WordPress plugin to classify GPTBot, ClaudeBot, PerplexityBot, and 15+ more as retrieval, indexer, or training hits.
11 AI surfaces
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Mistral, Llama, Microsoft Copilot, Google AI Overviews and Google AI Mode. Memory and Live modes where the engine supports both.
Question Radar
Discovers questions about your brand from Reddit threads, AI fan-out responses and keyword sources. Track them in one click or dismiss them.
Citation Scan
Classifies every source an engine cites by site type and page type, so you can see whether your presence is coming from your own domain, a review site, a forum, or a competitor's page.
Prompt tracking table across AI enginesPrompt tracking detail with sentiment chartAll-time response history per engineTop cited domains by AI engines
Analyze

Competitive intelligence that actually moves the needle

Understand not just where you are, but why, and what your competitors are doing differently across every engine.

Competitor benchmarking
Compare mention rates side-by-side across any engine or prompt category.
Engine-level breakdowns
See which engines favor you and which are ignoring your brand entirely.
Prompt-level drilldown
Click into any prompt to see the full AI response and its sentiment score.
Sentiment scoring
Positive, neutral, or negative: understand how AI engines frame your brand.
Market comparison
Track visibility across multiple cities and regions in a single dashboard.
Trend alerts
Get notified the moment your visibility drops or a competitor overtakes you.
Tag and intent analytics
Tag prompts by campaign, product, or market and pivot any report by tag. An intent heatmap shows which question types you win and which you lose.
Branded vs non-branded discovery
See how AI describes you when someone knows your name, and whether you get discovered when they don't. The non-branded view is where real organic AI discovery shows up.
Prompt Gaps
The prompts where a competitor appears and you do not. The clearest to-do list in the product.
Competitor Landscape
A quadrant view positioning every tracked brand by visibility and sentiment, so you can see the shape of your category at a glance.
Tag Analytics
Group prompts by product line, funnel stage or campaign, then compare visibility, rank and sentiment between groups.
Top competitors share of voice rankingCompetitor landscape scatter graphShare of voice and AI visibility trendlinesSentiment trend over timeIntent x engine heatmapTag comparison branded vs non-brandedAI referral traffic vs visibility
Optimize

Turn data into actions your team can act on today

Diploria doesn't just report problems. It tells you exactly how to fix them and shows you the impact as you improve.

AI-readiness checklist
A prioritized list of schema, content, and authority improvements ranked by impact.
Content recommendations
Engine-specific suggestions for FAQ structure, entity coverage, and authoritative sources.
White-label reports
Export branded PDF or shareable link reports for every client in seconds.
Team collaboration
Invite team members, assign clients, and leave comments on poll results.
Progress tracking
Re-scan pages over time and watch your readiness score climb as you implement fixes.
Market targeting
Identify which locations show the strongest AI presence for your brand and double down.
Advanced tag management
Organize prompts, competitors and markets with custom tags. Filter any report or chart by tag in one click.
Google Data Studio integration
Connect Diploria to Google Data Studio (formerly Looker Studio) and build custom dashboards on top of your full AI visibility dataset.
Native integrations
Works where you already work. GA4 for referral traffic, Cloudflare Worker, Netlify edge functions, and WordPress plugin for Agent Traffic, plus Looker Studio for custom reporting.
API & MCP access
Generate an API key (Pro+) and connect Diploria data directly into Claude Desktop, Cursor, Windsurf, Zed, or any custom script. The diploria-mcp package exposes visibility scores, citation gaps, poll history, and readiness data as native AI tool calls.
Brand Intelligence reports
One click generates a full analysis across executive summary, issues, opportunities, engine-by-engine, competition, readiness, accuracy and a prioritized action plan. The executive summary is editable and copies to clipboard.
Focus Map
An AI-generated quadrant plotting your pages and topics by readiness against opportunity, so effort goes where it will actually move visibility. Paid plans.
AI Access policy and Robots Diff
Choose your AI access policy, inspect your live robots.txt to see which AI agents are currently blocked, and generate the exact snippet to append. Includes CDN and edge-blocking detection.
llms.txt generator
Produce a structured, machine-readable brand file covering your name, description, topics, permissions and key pages, so crawlers get authoritative context instead of guessing.
Page Scanner Report with pillar scoresAI Insights actionable recommendations

How Diploria compares

Not all AI tracking tools are built the same.

We have done our best to make this table accurate, but these tools evolve quickly and inaccuracies can occur. If you spot one, let us know or check the tool's website directly.

DiploriaPeec AIOtterlyProfoundSemrush AI ToolkitScrunch
Engine Coverage
AI surfaces trackedChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Mistral, Llama, Microsoft Copilot, Google AI Overviews and Google AI ModeAll 113 at a time4 core1 to 35+4
Open-weight model coverage (DeepSeek, Mistral, Llama)IncludedNot availableNot availableNot availableNot availableNot available
Claude and Grok on entry planEnterprise×EnterprisePartialEnterprise
Intelligence
Visibility score and Share of Voice
Competitor benchmarking
Sentiment analysis
Citation and source tracking
Tag and intent analyticsLimited
AI referral traffic (GA4)×PartialEnterprisePartial
Agent Traffic tracking××Enterprise×
Real-user prompt volume data×××Partial×
Optimization
AI readiness scan (page scoring)×LimitedBeta
AI readiness checklist and fixesBetaPartialBeta
Management and Reporting
White-label PDF reportsLookerLookerEnterpriseAdd-onLimited
Google Data Studio integrationLookerLooker×××
API & MCP accessdiploria-mcp (Claude, Cursor, Windsurf, Zed)Pro+×××××
Multi-brand and agency managementLimitedAdd-on
Role-based team accessEnterprisePer-seat
Plans and Value (entry paid tier)
Entry paid plan$29/mo$95/mo$29/mo$99/mo [1]$99/mo [2]$250/mo
Prompts included~625 prompts [3]10,000 credits50 prompts15 prompts50 promptsChatGPT only25 prompts125 prompts~31 unique [4]
Team seats included3 (Pro)Unlimited (Advanced)UnlimitedUnlimitedNot stated1+$99 each [5]+$25 / seat
Markets and locationsUnlimited (Pro)Unlimited (Advanced)150+Custom1+$99 eachNot stated
Free plan and instant free check×××××
Coverage of all 11 surfaces from$29/moEnterpriseNot offeredEnterpriseEnterpriseEnterprise

Included on a standard paid plan  ·  Partial or Limited: partial support  ·  Add-on: available at extra cost  ·  Enterprise: custom tier only  ·  Under Development: in our pipeline  ·  Beta: in beta  ·  Looker: via Google Data Studio (formerly Looker Studio) export  ·  Per-seat: charged per user  · × Not available

[MCP] MCP (Model Context Protocol) is an open standard that lets AI tools like Claude Desktop, Cursor, Windsurf, and Zed call external data sources as native tool actions. The diploria-mcp package connects these tools directly to your Diploria visibility data. Available on Pro and above.

[1] Profound at $99 tracks ChatGPT only. Multi-engine starts at $399, and full coverage is custom Enterprise pricing (commonly $2,000+).

[2] Semrush AI Visibility Toolkit is $99 per domain. The base plan includes 1 domain, 1 seat, and 25 prompts; each extra seat or domain is $99, and 50 more prompts is $60. Semrush One bundles start at roughly $199.

[3] Diploria sells credits, not fixed prompts (1 credit = 1 prompt × 1 engine × 1 location; Live mode costs 3-6 cr and Copilot costs 8 cr). The ~625 figure is an estimate for Pro at standard settings (4 of the 11 surfaces, weekly, 1 location) and varies with engines and frequency. The Advanced plan starts at $299 (3 brands, unlimited locations and seats).

[4] Otterly and Scrunch consume their prompt allowance per engine, so Scrunch's 125 prompts is roughly 31 unique prompts across its 4 entry engines.

[5] Peec at $95 covers 3 engines; Otterly at $29 covers 4 engines; Scrunch at $250 covers 4 engines, with full coverage on Enterprise.

Competitor data based on publicly available information. Accurate as of 2026.

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