PR and Comms

Manage your reputation in the age of AI answers

AI assistants now summarize who you are and what people think of you, often before anyone reads a single article. Diploria gives PR and comms teams two things at once: sentiment listening across AI, and the cited sources to target.

An AI answer summarizing a brand's reputation, with the sentiment-bearing phrases highlighted and the cited sources listed beneath.

Coverage used to shape perception. Now AI summarizes it for you

For decades, PR worked by earning coverage that shaped what people believed. That coverage still matters, but increasingly it is read by an AI first, then compressed into a few sentences for your audience. If you are not listening to what AI says, you are managing a reputation you can no longer see.

Listen to sentiment across every AI

Diploria reads the tone of every answer about your brand and labels it recommended, neutral, or negative, then trends it per engine over time. You can watch sentiment move, spot a turn early, and override any judgment that misreads the nuance.

Sentiment trend over time with one engine dipping into negative, annotated.
The full-answer drilldown for a reputation-style prompt.

Read the actual narrative, word for word

A score tells you something changed. The answer tells you what. Diploria stores the full response from each assistant, so you can read exactly how AI is characterizing your brand, in its own words, and brief your team on the real narrative rather than a summary of a summary.

See what AI is reading about you

This is the lever most teams miss. For every answer, Diploria captures the sources the AI cited. Those cited domains are your earned-media target list: the publications and pages AI already trusts for your category. Industry research is consistent that brand mentions across trusted sources shape what AI says more than backlinks do, so getting cited in the right places is the work, and Diploria shows you where they are. Learn more about how citations work in AI answers.

The most-cited domains for your category, ranked, framed as "where to earn coverage".
A Live result showing a recent article among the cited sources.

Catch it close to real time

Diploria can make each assistant search the web before it answers, so fresh coverage and breaking news show up in the result rather than weeks later. Combined with daily polling, that means a story, good or bad, surfaces in your tracking quickly instead of catching you off guard.

Prove the narrative is moving

Show stakeholders and clients the shift in plain terms. The Visibility Score and sentiment trend give you the headline, and one-click white-label PDF reports turn it into a branded deliverable for a board pack or a client update. See the full set of white-label reports and eight AI surfaces.

A white-label PDF report cover and a sentiment summary page.

Built for comms teams and PR agencies

In-house comms and reputation managers use Diploria to listen, brief, and report on how AI talks about the brand. PR agencies use the cited-source data to target placements and the white-label reports to show clients the impact of their work. See how AI describes your brand or find out where competitors are winning.

FAQs

Frequently asked questions

AI reputation monitoring is tracking how AI assistants describe your brand and the sentiment of those descriptions when people ask about you. Diploria does this across eight AI surfaces and stores the full answers and their cited sources.

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