Diploria vs Profound
Profound and Diploria both track how AI assistants talk about your brand, but they are aimed at different buyers. Profound is enterprise-first, with conversation-volume data and custom pricing. Diploria is self-serve-first, with all 11 AI surfaces, optimization tooling and agency features from $29/mo.
Last updated: August 18, 2026
Real-user prompt volume data. Profound licenses conversation datasets that show how often people actually ask a given prompt, which Diploria does not offer.
Coverage and price. Diploria tracks all 11 AI surfaces from $29/mo, where Profound's comparable coverage sits in custom Enterprise pricing.
Feature by feature
Diploria and Profound, side by side.
Competitor data based on publicly available information, accurate as of August 18, 2026. These tools evolve quickly; if you spot an inaccuracy, let us know or check Profound's website directly.
| Diploria | Profound | |
|---|---|---|
| Coverage and pricing | ||
| AI surfaces tracked | ChatGPTClaudeGeminiPerplexity  Grok DeepSeek Mistral LlamaCopilotAI OverviewsAI Mode | 1 to 3 on self-serve; more on Enterprise |
| Entry paid plan | $29/mo (Starter) | $99/mo (ChatGPT only) [1] |
| Full multi-engine coverage from | $29/mo | Custom Enterprise pricing |
| Free plan and instant free check | × | |
| Intelligence | ||
| Visibility score and share of voice | ||
| Citation and source tracking | ||
| Real-user prompt volume data | × | |
| Sentiment analysis | ||
| AI referral traffic (GA4) | Enterprise | |
| Optimization and management | ||
| Optimization tooling | Page scanner, readiness checklist, content recommendations, llms.txt generator, robots diff | Limited page-level guidance |
| Multi-brand / agency management | Limited | |
| White-label PDF reports | Enterprise | |
| API and MCP access | Pro+ | × |
Included on a standard paid plan · Partial or Limited: partial support · Beta: in beta · Enterprise: custom tier only · × Not available
[1] Profound at $99/mo tracks ChatGPT only; multi-engine starts at $399/mo and full coverage is custom Enterprise pricing.
[2] Semrush AI Toolkit is $99 per domain with 1 seat and 25 prompts; each extra seat or domain is $99.
[3] AthenaHQ's publicly listed starting price at the time of writing; confirm current tiers on their website.
Who should pick Profound
- You are an enterprise with a dedicated AI search budget and procurement process
- Real-user prompt volume data is a must-have for your prioritization
- You mainly care about ChatGPT and a small set of engines
Who should pick Diploria
- You want all 11 major AI surfaces tracked without Enterprise pricing
- You need optimization tooling (page scanning, readiness fixes), not just measurement
- You run multiple brands or clients and need white-label reporting
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