Diploria vs Scrunch
Scrunch AI and Diploria overlap on monitoring and agent traffic, but they price for different buyers. Scrunch targets mid-market and enterprise journeys; Diploria targets anyone who wants full-surface coverage plus optimization from a $29 entry point.
Last updated: August 18, 2026
Persona and customer-journey modelling. Scrunch's framing of AI visibility around buyer journeys and personas is more developed than Diploria's intent tagging.
An entry price 8x lower, nearly triple the engine coverage, and a shipped (not beta) optimization toolkit.
Feature by feature
Diploria and Scrunch, side by side.
Competitor data based on publicly available information, accurate as of August 18, 2026. These tools evolve quickly; if you spot an inaccuracy, let us know or check Scrunch's website directly.
| Diploria | Scrunch | |
|---|---|---|
| Coverage and pricing | ||
| AI surfaces tracked | ChatGPTClaudeGeminiPerplexity  Grok DeepSeek Mistral LlamaCopilotAI OverviewsAI Mode | 4 on entry plan |
| Entry paid plan | $29/mo (Starter) | $250/mo |
| Prompts on entry plan | ~93 on Starter ($29), ~625 on Pro ($119) | 125 (~31 unique across 4 engines) |
| Team seats | 3 (Pro); unlimited on Advanced | +$25 per seat |
| Free plan and instant free check | × | |
| Intelligence | ||
| Visibility score and share of voice | ||
| Persona / journey modelling | Intent and tag analytics | |
| Sentiment analysis | ||
| AI referral traffic (GA4) | ||
| Agent traffic tracking | ||
| Optimization and management | ||
| AI readiness scan (page scoring) | Beta | |
| Readiness checklist and fixes | Beta | |
| White-label PDF reports | Limited | |
| API and MCP access | Pro+ | × |
Included on a standard paid plan · Partial or Limited: partial support · Beta: in beta · Enterprise: custom tier only · × Not available
[1] Profound at $99/mo tracks ChatGPT only; multi-engine starts at $399/mo and full coverage is custom Enterprise pricing.
[2] Semrush AI Toolkit is $99 per domain with 1 seat and 25 prompts; each extra seat or domain is $99.
[3] AthenaHQ's publicly listed starting price at the time of writing; confirm current tiers on their website.
Who should pick Scrunch
- Your team plans around buyer personas and journey stages
- A $250/mo starting point fits your budget
- You value Scrunch's journey-audit reports for stakeholder buy-in
Who should pick Diploria
- You want an affordable entry plan that still covers all 11 surfaces
- You want more unique prompts tracked for the money
- You need shipped optimization tooling and white-label agency reports today
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