Diploria vs Otterly
Otterly Lite starts at $29/month for 15 search terms with daily tracking across 4 core engines and multi-country support. Claude, Gemini and Google AI Mode are extra add-ons. Standard and Premium include API access, MCP and Agent Analytics, with published request and event allowances. Diploria's Free plan tracks ChatGPT, Claude and Gemini in Memory mode; paid plans unlock 12 AI engines with modes that vary by engine.
Last checked 9 October 2026
Otterly includes daily tracking, unlimited team members and 50+ country options on Lite. Its 15-search-term allowance must not be divided by the number of engines or countries.
$29/month (Starter) gives access to 12 AI engines, 1 market and 1 team member. Pro adds API, MCP, Agent Traffic and the AI optimisation suite; Advanced supports multi-brand workspaces.
Feature by feature
Diploria and Otterly, side by side.
Competitor data based on publicly available information, accurate as of 9 October 2026. These tools evolve quickly; if you spot an inaccuracy, let us know or check Otterly's website directly.
| Diploria | Otterly | |
|---|---|---|
| Track | ||
| AI engines tracked | 12 on paid plans; 3 Memory engines on Free ChatGPTClaudeGeminiPerplexity  Grok DeepSeek Mistral Llama QwenCopilotAI OverviewsAI Mode | 4 core engines; Claude, Gemini and Google AI Mode are add-ons |
| Memory and Live modesMemory means the model answers from what it already learned, with no web search. Live means the engine searches the web first. Live answers can include citations when the engine provides them. Competitors do not publish an equivalent split. | 8 Memory-capable; 11 Live-capable on paid plans; Qwen is Memory-only | Not verified |
| Entry paid plan (USD, monthly) | $29/month (Starter) | $29/month; Lite; API, MCP and Agent Analytics on Standard and above |
| Prompt or response allowance | 1,500 Starter credits or 10,000 Pro credits/month; no fixed prompt allowance | 15 search terms on Lite, tracked across engines and countries; not divided per engine |
| Polling frequency | Free: Monthly, Manual. Starter: Weekly, Monthly, Manual. Pro and above: Daily, Weekly, Monthly, Custom, Manual. | Daily |
| Team members | Free and Starter 1; Pro 3; Advanced and Enterprise unlimited | Unlimited |
| Markets per brand | Free 1; Starter 1; Pro 10; Advanced and Enterprise unlimited | 50+ country options |
| Free access | Included (Free plan and instant check) | Included (free trial) |
| DeepSeek and Mistral coverage | Included (paid plans) | Not verified |
| Analyse | ||
| Visibility and share of voice | Included | Included |
| Sentiment analysis | Included | Included |
| Citation and source tracking | Included (citation availability varies by engine and mode) | Included |
| Competitor benchmarking | Included (Starter and above) | Included |
| Tag and intent analytics | Included | Included |
| AI referral traffic (GA4) | Included (Pro, Advanced and Enterprise) | Not verified |
| Agent traffic analytics | Included (Pro, Advanced and Enterprise); Pro: 1 tracked brand; Advanced and Enterprise: all tracked brands | Included (Standard and above) |
| Agent traffic limits | 90-day raw event retention; up to 500 events in the filtered feed; AI insights cost 2 credits. No separate monthly event quota is currently enforced. | Standard: 200,000 events/month; Premium: 1,000,000 events/month; Enterprise: custom |
| Real-user prompt volume dataset | Not offered | Not verified |
| Optimise | ||
| Page scanner and readiness checklist | Included (Pro, Advanced and Enterprise) | Included (GEO audit, 1,000 URLs/month Lite) |
| Content recommendations | Included (Pro, Advanced and Enterprise) | Included (3 a week Lite; unlimited Standard+) |
| llms.txt generator and robots.txt diff | Included (Pro, Advanced and Enterprise) | Not verified |
| Consistency and Brand Facts | Included (Pro, Advanced and Enterprise) | Not verified |
| Other features | ||
| API access | Included (Pro, Advanced and Enterprise) | Included (Standard and above) |
| MCP access | Included (Pro, Advanced and Enterprise) | Included (Standard and above) |
| Looker Studio integration | Included (Pro, Advanced and Enterprise) | Included (Standard+) |
| PDF report export | Included (Pro, Advanced and Enterprise) | Not verified |
| Agency features | ||
| Multi-brand workspace | Included (Advanced and Enterprise); 3 brands included on Advanced, then paid additional brands | Included (unlimited Standard+) |
| White-label PDF reports | Included (Pro, Advanced and Enterprise) | Not verified |
| Shared brand access | Included; permissions and spending access are configured separately | Not verified |
Availability is stated in text, including the qualifying plan. Not verified means the checked source did not establish availability, not that the feature is absent.
Included means available on the stated plan. Add-on means an extra charge. Enterprise only means a custom tier. Not offered means confirmed unavailable; Not verified does not mean absent.
Unique prompts, collected responses and Diploria credits are different billing units. Do not divide a unique-prompt allowance by the engine count.
Source: Otterly pricing. Last checked 9 October 2026.
Who should pick Otterly
- Marketers wanting daily tracking, unlimited users and preset country options
- Otterly includes daily tracking, unlimited team members and 50+ country options on Lite. Its 15-search-term allowance must not be divided by the number of engines or countries.
Who should pick Diploria
- You want 12 AI engines on a paid plan with explicit Memory and Live choices where supported
- You want a credit-based query budget and Pro-level monitoring, reporting and AI optimisation
- You need Advanced or Enterprise multi-brand workflows with separately configured sharing permissions
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