Google Gemini is Google's conversational AI assistant and the model family behind many of Google's AI features. Because it is a Google product, it can ground answers in Google's search index, which means much of your traditional SEO foundation carries over to your visibility in it.
For brands, this is the key practical point: the crawlability, authority, and ranking signals that help you in Google Search also help you surface in Gemini and Google's other AI surfaces. It is one of the eight surfaces Diploria tracks, alongside Google's AI Overviews and AI Mode.