Microsoft Copilot is Microsoft's conversational AI assistant, built into Windows, Edge, Bing, and Microsoft 365. It grounds its answers in Bing's search index, so your presence and ranking in Bing strongly influence whether Copilot surfaces and cites you.
For brands, the practical implication is that Copilot visibility is closely tied to your Bing footprint, which is a slightly different set of signals from Google. It is one of the eight surfaces Diploria tracks, and its citations are interpretable through what Bing indexes and ranks for your category.