Organization schema is structured data that describes a company or organization, with fields for the name, logo, contact details, and sameAs links to its official profiles such as LinkedIn, Wikidata, and Crunchbase. It is usually placed on the homepage or an about page.
For brands, organization schema supports entity clarity, which is one of the more durable contributors to AI visibility. The sameAs links in particular help connect your site to your presence elsewhere on the web, reinforcing your identity as a single, well-defined entity. As with all schema, it is hygiene that supports recognition rather than a standalone lever.