HowTo schema is a type of structured data that describes a sequence of steps to complete a task, labeling each step so machines can read the procedure. It pairs naturally with step-by-step guides and tutorials.
For brands, the practical note is that Google has deprecated HowTo rich results in standard search, so the markup no longer earns the visual step display it once did. The underlying benefit for AI, a clearly structured, numbered, self-contained set of steps, comes from how the content is written, not from the markup. Write genuinely clear procedures and the schema becomes optional rather than essential.