FAQPage schema is a type of structured data that marks up a list of questions and their answers on a page, so machines can identify each question-and-answer pair explicitly. The questions in the markup must match the visible text on the page.
For brands, the value of FAQ content for AI visibility comes mostly from the answer-first question-and-answer format itself, not from the markup. Writing clear questions with direct, self-contained answers is what makes content extractable and citable. The schema is worth adding as hygiene, but Google has narrowed FAQ rich results to certain authoritative sites, and the markup alone does not drive AI citations.