Entity SEO is the practice of optimizing for how search and AI systems understand your brand as a distinct entity, rather than only optimizing for keywords. It focuses on making your brand's identity, attributes, and relationships clear and consistent across the web so that machines recognize and represent you reliably.
For brands, entity SEO is increasingly central to AI visibility because AI systems group and recommend brands by entity strength. In practice it means consistent brand descriptions everywhere, a strong knowledge-graph presence through Wikidata and similar sources, sameAs links connecting your profiles, and an authoritative About or facts page. These signals help an AI place and describe you accurately.